About SOUTHROCKGENERAL
SOUTHROCKGENERAL started with a simple observation: most outdoor gear is made for the mountains, not for the people who actually live in them. We are based in Austin, Texas, and we built this brand for the folks who spend their weekends on the trail and their weekdays dreaming about it. Our founder grew up camping in the Hill Country, and after years of watching cheap buckles snap and flimsy straps fail, he decided to make something better. Nothing fancy. Just honest gear that holds up when you need it most.
We keep our catalog tight on purpose. Every item we carry gets tested in real conditions before it ever makes it to our online store. If a zipper sticks or a seam frays, we fix it before we sell it. That is the whole philosophy in one sentence: we only put our name on things we would use ourselves. We also work with small factories we know by name, not faceless suppliers, because we want to understand exactly how our products are made.
Our mission is straightforward. We want to help you spend more time outside with less worry about your equipment. Whether you are a weekend hiker or a seasoned camper, you deserve gear that feels dependable from the first trip to the hundredth. We answer every email ourselves, and we treat every order like it is going to a neighbor. That is how we like to do business, and that is how we plan to keep doing it.
Have a question or just want to talk trails? Write to us at [email protected]. Our doors are open, and our coffee is always on.
SOUTHROCKGENERAL
2147 Oak Valley Drive, Suite 310
Austin, TX 78741